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BETTER YOUR ODDS

Learn what consumers will buy before investing in building it.

REDUCE YOUR RISK

Discover consumer objections and unimportant features.

MARKET EFFICIENTLY

Learn your target market and focus on what they want.

ATTRACT SUPPORT

Consumer feedback and validation is a competitive advantage.

WHAT CAN THE NUMBERS TELL US?

Letting facts guide your design and marketing decisions is smart.

200

PRODUCTS ARE DESIGNED

in the US for every 1 that becomes successful. What’s going wrong?

189

PRODUCT IMPROVEMENT IDEAS

suggested by consumers in a recent product study. Can a single idea change everything?

85%

OF SMARTPHONE AND TABLET

owners use their device while watching TV. How can you engage them?
65%

OF U.S. CONSUMERS

cite “fun to do” as very important for a home exercise program. What else is important?