HIT Laboratories is a consumer marketing research company. Through our Certified Research Partners, we help product developers improve their product design and marketing.

Our results have helped products enter mass retail, enabled online campaigns, guided direct marketing strategies, and assisted international marketers with successful US launches.

HIT Laboratories helps product developers answer important questions, such as:

  • What product features do people want most?
  • Which concept variation is the best?
  • Is my product idea viable?
Our research also helps marketers with questions such as:

  • Who is my target market, and how much will they pay?
  • What is the best offer, considering pricing and bonus items?
  • Which upsell products and continuity options are best?

As we look for new opportunities to serve and innovate, we strengthen long-term relationships of trust with our clients. Our sense of partnership and our passion for client success is responsible for our reputation for excellence.

  • New product ideas

  • Existing products

 More than half of our projects optimize existing products for improved retail or direct sales.

Advisory Board

HIT Laboratories owes its success to the guidance of our esteemed Advisory Board. Board members assist with service development and are not involved with client projects. In alphabetical order:

Cindy Minois

Vice President, Product Marketing, Time Life Inc.

Cris Morris

President, International Housewares Inc.

Fern Lee

CEO, Thor Associates

James Diorio

CEO, Dial 800

Jeff Meltzer

President, Meltzer Media Productions

Linda Goldstein

Partner, Manatt

Nancy Duitch

Co-CEO and Founder, Satya Direct

Rick Petry

Freelance Writer, Executive Producer and B-to-B Marketing Specialist, Creative Writer LLC

Rus Sarnoff

President, Integrated Marketing, LLC

Sam Catanese

CEO, Infomercial Monitoring Service Inc.

Steven J. Edelstein

CEO, The Logical Step, LLC