ARTICLES

How to do a Beauty Product Loyalty Analysis in 5 steps

How many brands or products are you loyal to? Would you believe it’s in the hundreds? While you may only name a handful of brands that you feel loyal to, your buying behavior is at least as important as your feelings. This article outlines how…

Read More

Health and Beauty Ingredient Selection: Familiarity-Desire Analysis

Understanding consumer desire for product ingredients is important, but ingredient familiarity is also important to consider. Consumers may have low desire for an ingredient because they are not familiar with it, despite the ingredient providing excellent benefits. Hit Laboratories developed the “Familiarity-Desire” (F-D) ingredient analysis…

Read More

How to Test Your Product Idea Using Concept Validation Surveys

Getting early market feedback is crucial for consumer product development. While this is widely known, the different available methods can be confusing for inventors and marketers. Few things compare with concept surveys for speed, validity (statistical power), and depth of results. The main purpose of…

Read More

Using the “Investor Test” to Prove New Product Ideas

Inventors face many challenges, and perhaps the most serious is the issue of marketability. After all their invested time and effort, will they be able to raise funding for manufacturing? Will they be able to get retail distribution? Will anyone actually buy it? This issue…

Read More

Increasing Beauty Product Sales Using Claims

A study was conducted in May 2016 by HIT Laboratories, revealing consumers may be up to 266% more likely to purchase a beauty product if subjective claims are added to its description. A subjective claim is one that consumers can judge for themselves, such as…

Read More

How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes

When is a product launch a “sure thing”? How about when you’re the market leader, employ an army of marketers and designers, enchant the media, and invest four billion dollars? Ford had every advantage, and the result was disaster. What went so wrong? It was the mid-1950s,…

Read More

Survey Shows Tim Cook Probably Right About 2-in-1 Apple Hybrids

On November 15, Cook told the Irish Independent, “We feel strongly that customers are not really looking for a converged Mac and iPad….Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the…

Read More

Preventing a Crowdfunding Bubble

Last week, a group of customers were denied 1.14 million dollars of pre-ordered product. There are no clear consequences for the company responsible. 3,203 people gave an average of $356, each expecting to receive a flying radio controlled miniature marvel called the “Robot Dragonfly”. This…

Read More

Pebble E-Watch Scores highly on Consumer Testing

Seattle, Washington July 7, 2013   If you haven’t yet heard of the Pebble, you soon will. The Pebble may be the first stone thrown on what’s shaping up to be a new digital product battleground. Last month the Pebble “E-Paper Watch” became the most…

Read More

Recent Successes

We try to make research simple, but the easiest way to explain our services is with examples. Read on for brief examples of how our services have helped clients. InstaHit Does your product have “hit” potential? Rapidly test your idea with US consumers and compare its performance against other…

Read More