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WHAT CAN THE NUMBERS TELL US?
Letting facts guide your design and marketing decisions is smart.
200
PRODUCTS ARE DESIGNED
in the US for every 1 that becomes successful. What’s going wrong?
189
PRODUCT IMPROVEMENT IDEAS
suggested by consumers in a recent product study. Can a single idea change everything?
85%
OF SMARTPHONE AND TABLET
owners use their device while watching TV. How can you engage them?
65%
OF U.S. CONSUMERS
cite “fun to do” as very important for a home exercise program. What else is important?
