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WHAT CAN THE NUMBERS TELL US?

Letting facts guide your design and marketing decisions is smart.

200

PRODUCTS ARE DESIGNED

in the US for every 1 that becomes successful. What’s going wrong?

189

PRODUCT IMPROVEMENT IDEAS

suggested by consumers in a recent product study. Can a single idea change everything?

85%

OF SMARTPHONE AND TABLET

owners use their device while watching TV. How can you engage them?
65%

OF U.S. CONSUMERS

cite “fun to do” as very important for a home exercise program. What else is important?