Our results have helped products enter mass retail, enabled online campaigns, guided direct marketing strategies, and assisted international marketers with successful US launches.
HIT Laboratories helps product developers answer important questions, such as:
- What product features do people want most?
- Which concept variation is the best?
- Is my product idea viable?
- Who is my target market, and how much will they pay?
- What is the best offer, considering pricing and bonus items?
- Which upsell products and continuity options are best?
As we look for new opportunities to serve and innovate, we strengthen long-term relationships of trust with our clients. Our sense of partnership and our passion for client success is responsible for our reputation for excellence.
-
New product ideas
-
Existing products
More than half of our projects optimize existing products for improved retail or direct sales.
Advisory Board
Cindy MinoisVice President, Product Marketing, Time Life Inc. |
Cris MorrisPresident, International Housewares Inc. |
Fern LeeCEO, Thor Associates |
James DiorioCEO, Dial 800 |
Jeff MeltzerPresident, Meltzer Media Productions |
Linda GoldsteinPartner, Manatt |
Nancy DuitchCo-CEO and Founder, Satya Direct |
Rick PetryFreelance Writer, Executive Producer and B-to-B Marketing Specialist, Creative Writer LLC |
Rus SarnoffPresident, Integrated Marketing, LLC |
Sam Catanese |
Steven J. Edelstein |