Recent Successes

We try to make research simple, but the easiest way to explain our services is with examples. Read on for brief examples of how our services have helped clients.


Does your product have “hit” potential? Rapidly test your idea with US consumers and compare its performance against other successful products. The results include how much consumers might pay, which offers are better, what their objections are, how they would improve it, and more.

Client story: A small team of inventors used InstaHit to test their product idea as a DRTV item. It scored low on the Usefulness metric, leading them to realize that while the produce was great for some consumers, it didn’t address a need for most. Through additional research they better identified their real target market and optimized their feature set and value proposition.


Optimize your product and marketing. Conceptualyzer provides a comprehensive analysis of consumer perception, what they would change to make it more appealing, and giving you specific ideas on how to craft your presentation.

Client story: A cosmetic distributor used Conceptualyzer to create an upcoming DRTV campaign. The results helped them make crucial decisions on product packaging, key features, and the offer. They also learned what demonstrations and testimonials they should focus on to appeal to their target market. In subsequent campaigns they’ve looked back to the report when making key decisions.


Optimize your video presentation. Learn what consumers think of your presenter, your demonstrations, testimonials, and offer. You’ll also get feedback on the product itself, and what consumers really want to see.

Client story: A cosmetic brand tested their under-performing long-form (“infomercial”) and learned that some testimonials were alienating consumers and damaging credibility. They also discovered a simple way to increase appeal, and found the best of four new continuity offers. They are preparing a new campaign based on the results.


More Information with the New InstaHit

The InstaHit™ has always been our standard for assessing new direct response products. Now we’ve added more features to help marketers launch better campaigns. We believe the more information you have about your product and your market, the more prepared you will be to find your audience, focus your message, and counter objections.

New features include:

  • Compare offers. Test two different offers to find the better one.
  • More powerful segmentation. See who likes your product the most — by age, gender, marital status, education, income, children, US region, and ethnicity. This helps you identify your target market and plan ways to reach them.
  • Name suggestions. Learn what consumers think of your product’s name, and see their unique name ideas.
  • Improvement suggestions. See what changes would make your product more appealing to consumers.
  • More consumers. We doubled the InstaHit sample size to 400 US consumers, giving you more detailed responses and greater statistical confidence.
  • Safety metric. In other research we’ve found that safety is a common objection for consumer products that interface with existing property (for example, cleaning products), or that are used by people (for example, beauty products). Now you can see how concerned consumers are about your product, compared with other successful products.

Our InstaHit reports still include the market research essentials: Our InstaHit Score, viability metrics, preferred purchasing methods, main objections, and price perception.

Google Glass Tested for Consumer Appeal

(Press Release)

Seattle, Washington
May 1, 2012

Hit Laboratories Inc., provider of consumer product testing services, tested Google’s Glass concept and found it to have very good market potential in the USA at a price of $132.60. The test was conducted on the InstaHit platform.

On April 4 Google announced their “Google Glass” project, which is developing a way to overlay graphics from a mobile device onto the user’s normal vision. Looking similar to normal glasses, features include graphics overlay, stereo speakers for music and calling, a microphone, and a camera to take still photos and video of where the user is looking. News and blog sites across the internet buzzed with speculation on the market potential of such a device. As an entirely new product, it’s unclear to many technology pundits how consumers will react.

Two days after the Google Glass announcement Hit Laboratories conducted an InstaHit test – the standard pre-market test of product performance based on consumer feedback. The Google Glass product scored an 8.9 out of 10; a score just short of “excellent” but still indicating very good potential with American consumers. The target demographic was identified as single males age 30-49, and a price of $132.60 was found most agreeable. The market size is good with nearly 50% of consumers expressing immediate interest in purchasing.

The glasses earned the highest score to-date on InstaHit’s Shareability metric, owing to consumers finding it very “remarkable”, being excited to use it, and it being a very visible product which would be noticed by many and a good topic of conversation for users. It scored poorly on the Usefulness metric because consumers do not feel the Google Glass solves an important problem in their lives.

InstaHit is the leading test of new direct response products. It predicts performance using a propriety statistical model which correlates new products with the success of previously marketed products. InstaHit reveals to marketers and inventors what price consumers are willing to pay, what the potential market size is, who the target market should be, and how their product compares with other products on five key Viability Metrics.

Hit Laboratories provides scientific product optimization, market research, as well as brand and consumer monitoring services. It serves retail, DRTV, and ecommerce clients.


Company Contact:

Hit Laboratories Inc.


821 2nd Avenue

Seattle WA 98104, USA

Celebrating a Year of Successes

Is your product the next hit? How does it compare to other products? What exactly is holding consumers back?

Hit Laboratories was born from the need to address those questions in a more scientific way, helping marketers who can’t afford to simply guess.

The research used by billion-dollar brands us effective but prohibitively expensive. Our goal was to not only make that same technology accessible, but to apply it specifically to the direct response industry. I’m happy to say we’ve remained true to our core principles of rapid testing, reliable results, and continuous innovation.

Thanks to our clients, partners, and advisors we’ve had a fantastic year. In the coming year we look forward to offering you entirely new services for improving your product transition to retail and web.

Wishing you continued success,

Alex Frakking,

CEO –  Hit Laboratories