How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes Article How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes When is a product launch a “sure thing”? How about [...] By |2016-09-04T02:13:19+00:00May 17, 2016|Article|Comments Off on How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes Read More