How to do a Beauty Product Loyalty Analysis in 5 steps
How many brands or products are you loyal to? Would [...]
Health and Beauty Ingredient Selection: Familiarity-Desire Analysis
Understanding consumer desire for product ingredients is important, but ingredient [...]
How to Test Your Product Idea Using Concept Validation Surveys
Getting early market feedback is crucial for consumer product development. [...]
Using the “Investor Test” to Prove New Product Ideas
Inventors face many challenges, and perhaps the most serious is [...]
Increasing Beauty Product Sales Using Claims
A study was conducted in May 2016 by HIT Laboratories, [...]
How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes
When is a product launch a “sure thing”? How about [...]
