product launch Archives - HIT Laboratories

How to do a Beauty Product Loyalty Analysis in 5 steps

Article, Beauty and Health, Research

How to do a Beauty Product Loyalty Analysis in 5 steps

How many brands or products are you loyal to? Would [...]

By |2017-12-16T22:15:34+00:00September 30, 2016|Article, Beauty and Health, Research|Comments Off

How to Test Your Product Idea Using Concept Validation Surveys

Article, Invention, Research

How to Test Your Product Idea Using Concept Validation Surveys

Getting early market feedback is crucial for consumer product development. [...]

By |2016-09-20T18:12:37+00:00September 4, 2016|Article, Invention, Research|Comments Off

How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes

Article

How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes

When is a product launch a “sure thing”? How about [...]

By |2016-09-04T02:13:19+00:00May 17, 2016|Article|Comments Off