Product Research
Articles
Nikola Institute Makes SimProduct Report Free in 2021
Beginning in March 2021, the Nikola Institute will make SimProduct™ available free of charge to qualifying small businesses and individuals. SimProduct™ is an artificial intelligence tool developed by HIT Laboratories [...]
How to Quickly Optimize Pricing for E-commerce Products
Planning to sell a new product online? Early price optimization gives you a significant advantage. That's because it can help you reach profitability faster, and most small marketers that I've [...]
How to do a Beauty Product Loyalty Analysis in 5 steps
How many brands or products are you loyal to? Would you believe it's in the hundreds? While you may only name a handful of brands that you feel loyal to, [...]
Health and Beauty Ingredient Selection: Familiarity-Desire Analysis
Understanding consumer desire for product ingredients is important, but ingredient familiarity is also important to consider. Consumers may have low desire for an ingredient because they are not familiar with [...]
How to Test Your Product Idea Using Concept Validation Surveys
Getting early market feedback is crucial for consumer product development. While this is widely known, the different available methods can be confusing for inventors and marketers. Few things compare with [...]
Using the “Investor Test” to Prove New Product Ideas
Inventors face many challenges, and perhaps the most serious is the issue of marketability. After all their invested time and effort, will they be able to raise funding for manufacturing? [...]
Increasing Beauty Product Sales Using Claims
A study was conducted in May 2016 by HIT Laboratories, revealing consumers may be up to 266% more likely to purchase a beauty product if subjective claims are added to [...]
How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes
When is a product launch a “sure thing”? How about when you’re the market leader, employ an army of marketers and designers, enchant the media, and invest four billion dollars? Ford had [...]
