Product Research
Articles
How not to launch a product: A $4 Billion Marketing Lesson in 2 Minutes
When is a product launch a “sure thing”? How about when you’re the market leader, employ an army of marketers and designers, enchant the media, and invest four billion dollars? Ford had [...]
Survey Shows Tim Cook Probably Right About 2-in-1 Apple Hybrids
On November 15, Cook told the Irish Independent, "We feel strongly that customers are not really looking for a converged Mac and iPad….Because what that would wind up doing, or [...]
Preventing a Crowdfunding Bubble
Last week, a group of customers were denied 1.14 million dollars of pre-ordered product. There are no clear consequences for the company responsible. 3,203 people gave an average of $356, [...]
Pebble E-Watch Scores highly on Consumer Testing
Seattle, Washington July 7, 2013 If you haven’t yet heard of the Pebble, you soon will. The Pebble may be the first stone thrown on what’s shaping up to [...]
Recent Successes
We try to make research simple, but the easiest way to explain our services is with examples. Read on for brief examples of how our services have helped clients. InstaHit Does [...]
More Information with the New InstaHit
The InstaHit™ has always been our standard for assessing new direct response products. Now we’ve added more features to help marketers launch better campaigns. We believe the more information you [...]
Google Glass Tested for Consumer Appeal
(Press Release) Seattle, Washington May 1, 2012 Hit Laboratories Inc., provider of consumer product testing services, tested Google’s Glass concept and found it to have very good market potential in [...]
Celebrating a Year of Successes
Is your product the next hit? How does it compare to other products? What exactly is holding consumers back? Hit Laboratories was born from the need to address those [...]
