Nike Flyease Concept #2

Description:

Nike Go FlyEase shoes are hands-free shoes that feature a unique hinging sole that bends in the middle, essentially “opening” the shoe and allowing you to easily slip your foot in and out of it. They come in a variety of colors that capture the soft pastel hues of the sunrise and the bold colors of the city in the evening so you can pair them with any look, anytime

Study type

Customer Window with expert analysis

Participants

M/F 25-35
USA, moderate activity.

Questions

5 standard CW
5 custom

Evaluation

4 standard metrics
Product score

Purchase Intent