Product Development

How do I design a better product?

Consumer feedback early in the design process is important for designing products that consumers actually want. We can help you test key assumptions about the market, and how your product is perceived by consumers across the US.


Retail Placement

How do I sell my product in retail?

Competing for retail placement in Walmart, Costco, Target, and other major retailers is a growing challenge for reps and vendors. Our Retail Assessment Study (RAS) is an effective tool to:

  1. Demonstrate consumer demand for a new product.
  2. Prove a product’s perceived uniqueness among consumers.
  3. Get consumer recommendations for product and packaging improvements.

Retail buyers appreciate the rich information, which mitigates their risk and saves time in the review process.


User Trials

How do I substantiate my product claims?

Product claims must be substantiated scientifically before they can be used in advertising. We can identify the most important subjective claims and conduct user trials.



To optimize a typical new product, considering variations of uses, features, names, and colors.